An End To Google’s Dominance? Hardly.
According to this post from ReadWriteWeb, “[t]he era of dominance is shrinking. IBM dominated tech longer than Microsoft did, and Google’s period of dominance will be even shorter. ”
What a load of rubbish. IBM is the most profitable company in all of IT, Microsoft produces the most popular operating system on the planet, and Google controls almost seventy percent of the search market.
The article discusses the idea that Google has let the real time web slip it by, and now provides an outdated service which will somehow be replaced by an entirely unrelated service.
Real time search won’t replace Google, at best it will replace Google News. Most searches don’t need up-to-the-minute results, because most searches aren’t for news.
The author isn’t talking about dominance, he’s talking about newsworthiness. The companies to which he compares Google aren’t outdated, or failing, they’re two of the most successful companies in the industry, they’ve just ceased to be interesting as the services they provide fade into the background. This will likely also happen to Google, as search becomes as natural and invisible as a keyboard, or a browser.
Google, as it grows, will cease to be as significant a player in innovation. One day, we may discuss their attempts to integrate new technologies with the same derision with which we talk about Vista. We’ll Bleat about their failures, dislike them on TrendFeed, and it won’t give them a moment’s pause, because everybody needs search.
